Our CEO, David Wright, recently joined the EFG Knowledge Hub podcast to discuss the vital role of soil carbon credits in mitigating climate change. It’s been a highly insightful experience, and we’ve gained valuable perspectives from all the speakers involved.

Listen to the full episode here:

The discussions have highlighted the importance of true, long-term sustainability vs. ‘greenwashing.’  Here are a few key takeaways that reflect ecometric’s core values:

🔍 Cutting Through the Noise: We focus on understanding the verified science behind regenerative agriculture, not just trends, to deliver lasting, science-backed solutions.

🌱 Investing in Our Future: Our commitment to sustainability means investing in long-term solutions that improve soil biodiversity and mitigate climate change.

📊 Data Quality is Key: Our comprehensive, representative sampling ensures ground truthing and accurate, real-world insights—unlike lower-quality data that lacks reliability.

💰 Value vs. Cost-Cutting: We believe in investing in high-quality data collection to ensure meaningful, lasting impact, rather than cutting corners for short-term savings.

We’re excited to continue these important conversations and work together toward a sustainable, science-driven future.