Ecometric Featured on Harry’s Farm

Great to be featured in Harry’s Farm’s latest video! His focus on building a strong, scientifically robust soil organic carbon baseline is exactly what the sector needs. A high‑quality baseline gives farmers clarity, credibility, and the ability to track genuine change over time. 🌱 Just as important is data ownership though. When farmers own their data, they stay in control – choosing how it’s used, shared, or leveraged. That means they can report improvements into supply‑chain programmes and retain the freedom to monetise soil carbon gains as insets or offsets. Control stays firmly where it belongs: with the farmer. Encouraging to see more of the industry moving toward transparent, farmer‑led carbon measurement grounded in solid baselines.