Cookies are small files a website saves on your device. Local storage works in a similar way. This policy lists every one used on ecometric.co.uk, what each is for, and how to change your choices.
How we use cookies
- Essential. Always on. They keep the website and customer portal secure, remember your cookie choices and keep you signed in. The law allows these without consent.
- Analytics. Only with your consent. Google Analytics shows us how the website is used so we can improve it.
- Advertising measurement. Only with your consent. Google Ads records whether a visit that began from one of our adverts led to a quote request. We do not use it for personalised advertising.
- Maps and videos. Only with your consent, or when you choose to show a map or play a video. Google Maps, YouTube and Vimeo may set their own cookies.
We do not use cookies for personalised advertising, and we do not let any provider use our website to build advertising profiles. Google Analytics runs with its advertising features switched off. The cookie banner is not shown on the customer portal page, because that page uses essential cookies only; the “Cookie settings” link at the bottom of the page still opens it.
Cookies on our website
| Name | Set by | What it does | How long | Type |
|---|---|---|---|---|
| eco_consent | Ecometric | Remembers your cookie choices | 6 months | Essential |
| eco_pending | Ecometric (customer portal) | Keeps track of a sign-in that is part-way through, while you type the code we emailed you | 20 minutes | Essential |
| eco_device | Ecometric (customer portal) | Only if you tick “Trust this device” when you sign in: remembers the device so we do not ask for an emailed code each time you sign in on it | 30 days, or until you set a new password | Essential, and only if you ask for it |
| wordpress_logged_in_*, wordpress_sec_*, wordpress_test_cookie | Ecometric (customer portal) | Keeps you securely signed in to the customer portal | Until you close your browser, or up to 14 days if you choose to stay signed in | Essential |
| _lscache_vary | Ecometric (website cache) | Only when you are signed in: makes sure your pages are not shown to anyone else from the cache | While you are signed in | Essential |
| eco_pv_[number] | Ecometric (public proof pages) | Only if you accept analytics: stops one browser being counted twice when it opens a proof page. It holds no identifier | 12 hours | Analytics |
| _ga | Google Analytics | Tells visits apart using a random identifier | Up to 2 years | Analytics |
| _ga_F0G6X3TP2M | Google Analytics | Keeps track of the current visit | Up to 2 years | Analytics |
| _gcl_au, _gcl_aw and _gcl_ls (local storage) | Google Ads | Only if you accept advertising measurement: link a quote request to the advert that brought you to the website | 90 days; local storage until cleared | Advertising measurement |
| GCL_AW_P, set by Google on google.com, doubleclick.net and googleadservices.com | Google Ads | Only if you accept advertising measurement and you arrived by clicking one of our adverts: Google’s own record of that click | 90 days | Advertising measurement |
Cookies from services we embed
Some pages contain a service from another company. Maps and videos do not load until you choose to show or play them, so their cookies are not set until then.
| Service | Where | Cookies or storage | What they do | How long |
|---|---|---|---|---|
| monday.com quote form | Contact us page | __cf_bm and cf_clearance (Cloudflare); mfs-canary and _event_tracker_queue (local storage) | Protect the form from bots, run the form and record how it is used. The form uses Google’s location lookup, so Google receives your IP address when the form loads | __cf_bm 30 minutes; cf_clearance up to 1 year; local storage until cleared |
| Google Maps | Contact us page, only if you show the map | Google cookies such as NID | Remember map preferences and protect Google’s service | Up to 6 months |
| YouTube | Some news articles, only if you play the video | YouTube cookies and local storage such as VISITOR_INFO1_LIVE and YSC | Play the video, remember player settings and protect YouTube’s service | From the end of your visit to 6 months |
| Vimeo | Some news articles, only if you play the video | __cf_bm (Cloudflare) and cf.turnstile.u (local storage) | Protect the player from bots. We load Vimeo with its Do Not Track setting | __cf_bm 30 minutes; local storage until cleared |
These companies decide how they use the information their cookies collect. Their policies explain more: monday.com, Google and YouTube and Vimeo.
Changing your choices
Use the “Cookie settings” link at the bottom of any page, or the button at the top of this one. If you withdraw consent for analytics or advertising measurement, it stops straight away and its cookies are removed from our website.
You can also block or delete cookies in your browser settings. Blocking essential cookies will stop the customer portal working. Help for common browsers: Chrome, Safari, Firefox and Edge.
More information
Our privacy notice explains how we use personal information and your rights. Questions about cookies: email info@ecometric.co.uk.

