CEO David Wright joins EFG Knowledge Hub podcast

Grass field running down to hedgerows and farmland under a clear sky

Our CEO David Wright recently joined the Environmental Farmers Group’s EFG Knowledge Hub podcast to discuss the vital role of soil carbon credits in mitigating climate change. It’s been a highly insightful experience, and we’ve gained valuable perspectives from all the speakers involved.


The discussions have highlighted the importance of true, long-term sustainability vs. ‘greenwashing.’ 

Here are a few key takeaways that reflect Ecometric’s core values:

🔍 Cutting Through the Noise: We focus on understanding the verified science behind regenerative agriculture, not just trends, to deliver lasting, science-backed solutions.


🌱 Investing in Our Future: Our commitment to sustainability means investing in long-term solutions that improve soil biodiversity and mitigate climate change.


📊 Data Quality is Key: Our comprehensive, representative sampling ensures ground truthing and accurate, real-world insights—unlike lower-quality data that lacks reliability.


💰 Value vs. Cost-Cutting: We believe in investing in high-quality data collection to ensure meaningful, lasting impact, rather than cutting corners for short-term savings.

We’re excited to continue these important conversations and work together toward a sustainable, science-driven future. 🌿

Get a written quote

Priced per hectare for the measurement alone, and larger areas cost less per hectare. Send us your SBI number and your hectares and we will send a written quote within two working days. Minimum project area 150 hectares. We charge for the service, never a commission on your carbon.

New to soil carbon measurement? Start with the complete guide for farms.